Do you know how to use Social Media & Social Marketing for success in your business? You will when you read and use these 7 Universal Laws.

There are lots of differing opinions about how to be successful with Social Media and Social Marketing, and whether it is worth it at all. To that end, here are the 7 Universal Laws for Social Marketing Success & Profit.

The Law of Relationship – This Social Media thing is all based on relationship. Gone are the days when you could just throw up a website, get some traffic and make sales, all while hiding behind your computer. If those days were ever really here at all…Social marketing is based on the relationship you have with your followers, prospects and customers.

The Law of Connection – People are hungry for connection in all it’s forms. They are just as hungry to feel a part of something greater than themselves. This a very strong part of human nature.

The Law of 80/20 – I see people blow this one all the time and they don’t even know how much it is hurting them. On any Social Marketing site you want to be 80% social and 20% marketing. Remember, it is all about relationship and connection. Do the relationship and connection part, and you will be able to market in Social Media. Do it not, and you will be ignored.

The Law of Belief - There are still many people out there, some of them big name marketers who should know better, who say that they do not believe in Social Marketing. This is a case where it is sort of like gravity, it does not matter whether you believe in it or not for you to be effected by it.

The Law of Reach – If you want to extend your reach on the Internet, then Social Media is the place to be. By strategically using Twitter, Facebook, YouTube and other Social Media sites you can greatly extend your reach so much farther than in traditional Internet Marketing.

The Law of Success – This arena is still very much the “wild west” and there is still time and room for you to be very successful at it in your niche. You can become a thought leader in your niche when you leverage Social Marketing properly.

The Law of Profit - There are those who still claim that you cannot profit in any way from Social Marketing or Social Media, much profit directly. I sure hope those folks continue to be my competition. And yours.

To learn more about how you can use Social Media and Marketing for success in your business you can grab your FREE Instant Access to an 11 minute video and a special report on The 7 Universal Laws for Social Marketing Success & Profit when you visit http://SocialMarketingBlueprint.com

From Jeff Herring and SocialMarketingBlueprint.com

YouTube is a great addition to your Social Marketing plan and a great way to drive loads of traffic. At the same time, their are lots of mistakes you can make that limit the amount of traffic coming your way.

Let’s take a look at 3 of the most common YouTube mistakes and what to do instead:

Mistake Number 1 – Failure to include your keywords in the beginning of the title of your video – When someone types in your keywords when looking for information about your expertise, the search engines send out little “electronic spiders” that search the Internet for the best information. When they come across your video and your keywords are not at or near the beginning of the title they pass you by.

What to do instead – You want to “front load” the title of your video with keywords. Ex: 7 Universal Laws for Social Marketing Success & Profit become “Practice Social Marketing Tips – 7 Universal Laws for Social Marketing Success & Profit.

Mistake Number 2 – Failure to have a call to action link in your video – I see lots of marketers go to all the work and time to create videos that leave the prospect hanging. How do they leave the prospect hanging? By not asking them to do anything next. You’ve given them great information, left them wanting more, and then there is no way to get it. Whatever know, like and trust you have built up in your video is lost when you leave your prospect hanging.

What to do instead – Say it and show it. Here are two ways to use a call to action in your video:

Say it - Tell them what you want them to do next. Make it clear and include a spoken link for them to go to.

Show it - Somewhere in your video, top third, lower third, somewhere, include the link for them to see.

Mistake Number 3 – Failure to include a call to action in your video description – In every YouTube video that you post you are allowed to supply a description of the video. This is where most people blow it with a description that goes something like “This video is about blah, blah, blah ZZZZZZZZZZZ” If your description is weak enough, the prospect might not even watch the video at all.

What to do instead – Turn your video description into a benefit laden invitation. Make sure you include the benefits the prospect will get from watching the video and a call to action invitation for what you want them to do next.

And to learn more about how you can use these tips in your Social Marketing on YouTube, check out my YouTube channel at http://JeffonYouTube.com

From Jeff Herring and SocialMarketingBlueprint.com

Social Marketing is a powerful force for traffic generation, list building and creating online visibility. And your blog is a powerful part of your social media system. It seems like some people forget that their blog is a significant part of their Social Marketing.

Even when online marketers get how important their blog is, unfortunately many bloggers consistently make 3 really bad blogging mistakes. Let’s take a closer look at these 3 mistakes and what to do instead.

Mistake 1 – Failure to make your blog the hub of your system – Many people neglect the power of their blog in Social Marketing. This is a big mistake because your blog should be the hub of your system. You can communicate more clearly and you can communicate longer on your blog, and thus people spend more time on your blog.

What to do instead - Use a Wordpress Blog and hook it up to the rest of your Social Marketing System. For example, each time I create a new blog post, it is automatically announced on Twitter and Facebook. You can also set it up so that all your articles from EzineArticles and all your tweets from Twitter show up on your blog.

Mistake 2 – Failure to post often to your blog – I see so many people set up a blog and then rarely update it with new posts. When someone goes to your blog and you have not posted in a month, you are communicating that your blog is not important or relevant. It’s not likely they will be back.

What to do instead - There is just no excuse to post at least 3 times a week to your blog, and more would be better. There is just so much you can post: your tip of the week or day, recent articles or turn an article into a several post series, your own videos or ones you find valuable from others, invite guest bloggers. Get in the habit of posting new content at least 3 times a week.

Mistake 3 – Failure to “seed the tip jar” - Part of the lifeblood of your blog is the comments shared by readers. This is how your readers “share in the conversation.” If you don’t have discussions going on in the comments section of your blog then something is wrong.

What to do instead – First of all, invite readers to comment. Invite them right in the blog post. When you email your list or announce your new blog post on Twitter, Facebook and elsewhere, invite people to “share their comments and join in the conversation.”

Then “seed the tip jar” in your blog. You know how you will see a tip jar at a coffee house or a bar? Have you ever seen the tip jar empty? I bet not, because the owners have learned to put a bit of money in the jar to “seed the tip jar.” They are using social proof to get the behavior they want.

You can do the same thing by “seeding your blog comments with your own comments on your blog post. This one little strategy encourages others to begin commenting and join in the conversation.

And to learn more about how to leverage the Social Networks for waves of traffic and more, get your FREE Instant Access to our Social Marketing Video Training Series when you visit http://SocialMarketingBlueprint.com/7laws

You’ll get a series of videos, audios and pdfs all about Social Media Traffic & Profits

From Jeff Herring and the SocialMarketingBlueprint.com

Twitter is one of the most powerful Social Marketing tools for creating online visibility, driving traffic and building your list.

One of the most frequent questions I get from beginners and experienced alike goes something like this: “Now that I am on Twitter, what do I tweet about?”

That’s a really good question, since Twitter is about so much more than “what you are doing right now.” Here are four categories in which you can focus your messages on Twitter. Just be sure that in each one you go by the 80/20 rule: 80% social and 20% marketing.

Bottom line? What you tweet about is LIFE. That’s right, L I F E LIFE. Here’s what I mean:

L – Links – There are at least two types of links you want to tweet. One is links to things you have found interesting such as articles, videos, blog posts, something you found interesting, something that made you laugh, etc. The second type of link to tweet is links into your web world. You can invite people to your blog, teleseminars, audios, etc. Here’s the really cool thing: you can tweet links to your opt-in pages where they can trade their email address for more great information from you. I do this at least once a day.

I – Information – If you want to be seen as a Twitter Rock Star and dominate your niche, deliver information about your experts in 140 characters or less. There is no way you can deliver everything in 140 characters or less, so don’t worry about giving away the store. Share valuable information from your niche.

For example here’s one I often do “If you can write a 7 item grocery list, you can write a 7 tips article for more prospects, publicity and profits.”

Another way to tweet information is by offering quotes. You can choose a quote that relates to your niche or just simply one about life. A great place to get quotes is over at QuoteGarden.com.

F – Fun – One of the quickest ways to get ignored on Twitter is to be serious and business like all the time. Have some fun. As I said above you can tweet about things that make you laugh. You can also tweet about what you are doing or have done that day for fun, silly things that have happened, etc. You’ve heard the term “edutainment” right? This is an example of what it means.

E – Events – Are you holding an event? A teleseminar, webinar, perhaps a in person seminar? Invite your Twitter followers to the event. How do I know this works? I’ve held events and only invited people from Twitter and done quite well. Invite your followers into your world and what you are doing.

To learn more about how to leverage Social Marketing tools for waves of traffic and more, get your FREE Instant Access to our Social Marketing Video Training Series when you visit http://SocialMarketingBlueprint.com/7laws.

You’ll get a series of videos, audios and pdfs all about Social Media Traffic & Profits.

From Jeff Herring and the SocialMarketingBlueprint.com.